Feedus Classic is a creative alias & production studio embodying 17+ plus years advertising / post production industry experience.  The focus is to birth enhanced visual identities for dynamic brands big or small via multimedia and the art of design & motion.

Proposal: Branding, Website Refresh & Video Production.

Branding

First, I like to start with the logo design because it is the center piece of a brands visual identity. It is always the first impression when networking with our clients, followers and active supporters. Acute attention to the logo design process foreshadows the quality of the overall branding and marketing direction as it lights the way stylistically, fluidly moving us forward through the vast visual identity design process.

I do appreciate the cleverness of the current Adama Logo but it is both practical and critical for us to explore evolving it to a fresher upgrade.

Work Flow:

• brainstorming & visual research.

• gather & present stock image collection(s) including inspirational design styles

• establish & present various color palette options

• explore & create logo specific design content

• present a first round of logo explorations (usually a style sheet of varied creative directions & styles)

• gather & digest client feedback regarding the first round

• tweak, push logo designs further

• present the second round of designs

• tighten up logos to reflect clients feedback on the second round

• present final round of logo options

• tweak and sharpen final choice

Logo Animation: 

1 unique HD logo animation resolves (5 - 10 seconds duration) to be used as an intro / promotional content. Final outputs will be formatted and properly compressed for easy upload on social media platforms.

• . logo animation

• sound design

Promo Video, VFX, Motion Design:

The unique advantage to working with Feedus Classic Studio is the access to the specialized expertise in motion graphics, VFX & Post production gained from working competitively at television networks, ad agencies, boutique design studios, branding agencies, and start ups. This experience has mutated into a “soup to nuts” operation that will conceptualize, and execute tight brand aesthetics matched with professional Mo-graph promo video campaigns.

Objective:

Create a Motion Graphic video introduction trailer to post at the top of Adama’ freshly branded website. (An exciting 1 minute edit, designed & animated piece that serves as a powerful and effective tool to drive home the company message.)

Specifics:

• brainstorm, conceptualize & present ideas for video

• . gather & present stock image collection & sample motion design spots for inspiration

• . design and build a storyboard that shows the design & how the animation will progress from start to finish

• . present, revise, and work toward approval of storyline

• design, animate & edit

• . present, revise and work toward approval of final video

Video includes:

• Storyboard concept & design

• Motion Graphics

• . Kinetic Typography

• Animation

• Live Action

• . photography

• sound design

Website Design & Construction:

Now that the ball is rolling, and we have gathered solid creative momentum having settled on concept, direction & design. It is now the perfect time to move onto the website conceptualization, design and construction.

Typography:

One of the first and most necessary aspects to concentrate substantially on stylistically for the site identity is the typography choices, sizes and layout. The font(s) and use of type and its combinations set the over all tone for everything creative moving forward.

Communication:

To Develop a crisp newly branded site requires an attentive and frequent communication with the client. The creative process depends upon detailed editorial content and an array of information to correctly render the companies message. So expect a lot of back and forth via emails, phone calls, and texts etc.

Design thoughts:

As we are designing, adding content, editing and nurturing the overall flow of the pages, we will be frequently changing, and evolving the site repeatedly as is the process to discovering the greatest balance of artisan & functionality. I will be creating designs, scrapping designs, purchasing stock imagery, photoshopping, editing, mixing and expanding the girth of the project. As we move forward we will learn from the creative process what is working best because designing in general is like working with clay. As we keep working it and adding details it will get better and better. A website works this same way.

Specifics:

• branding / visual identity design

• . website design & construction

• various rounds of presentations, client feedback & revisions

• routine consultations on platform & website

Social Media Banners & Icons:

Included in every branding package is customized graphics / logos / icons for all your social media accounts.  Everything will be designed and fitted so that there is no weak links in any aspect of your brand & marketing effort.

Support for:

• Twitter Icon & Banner

• Facebook Icon & Banner

• Instagram Icons

• Linkedin

• etc.

Preliminary Production Schedule & Timeline:

2 to 3 months is an excellent amount of time to generate a well put together extraordinary final product.

Deadlines can shift depending on the branding option you choose and in any direction based on studio / client communication and client special needs.

December 15

•  new logo design

December 30

• . concept / designs for branding & visual identity 

• . design directions, styles & content for company branding & website

• . social media graphics, banners & icons

January 15

• brand and website is up & running.

Feb.

• logo animations approved, compressed, & ready to deploy

Feb 15.

• storyboard for motion trailer approved

March 15.

• finalized motion graphics video

Quotes:

Option 1:

branding + website + motion

• visual identity brand direction

• website design & build

• 24 initial post social media graphics

• 60 second motion graphic (kinetic typography) & live action video intro promo trailer + sound design

$17,500