J’s on The Bay - Identity creation & Launch

J’s on the bay is a quaint & locally famous in town eatery. It is located in Staten Island right off Bay streets historic shoreline and it faces the island of Manhattan, New York City with breath taking views of the Verrazzano Narrows bridge. I was commissioned to create the brand and a short animated motion graphics piece to help promote their grand opening at its new location. The logo is designed to be clean & iconic as it is anchored by the renowned Verrazzano bridge along with hints of symbols reminding us of New York bayside life.